Video bitrate is the amount of data encoded per second of video, typically measured in megabits per second (Mbps) or kilobits per second (Kbps). It's one of the most important settings when exporting, streaming, or uploading video because it directly controls the trade-off between visual quality and file size.
A bitrate that's too low results in compression artifacts — blocky gradients, blurry motion, and banding. A bitrate that's too high wastes storage and bandwidth without a noticeable quality improvement. The goal is to find the sweet spot where quality is excellent and file size stays manageable.
The optimal bitrate depends on three factors: resolution (more pixels need more data), frame rate (more frames per second require proportionally more data), and content complexity (fast motion or high detail needs a higher bits-per-pixel value). Our calculator handles all three with a single quality preset.